Its not defensiveness it's just recognizing the issue for what it really is. You can change the estimation calculation all you want, but it will always be wrong because the variables being used don't blend together well. You can make gas engines that get 100MPG or even 1000MPG but it won't make for an accurate estimation when averaged out with ∞MPG or 0GPM.
internal combustion engines are being used more frequently than estimated
That's a problem with the estimation not with the manufacturers. The manufacturers tell you exactly what the electric range is and also what the ICE fuel economy is. It's trivial to apply these values to your driving habits to get an estimation for your use case.
As an example, I've been eyeballing the Prius PHEV with its 44 mile range (and 47MPG hwy). My commute is about 45 miles each way and I have access to chargers at work, so my daily fuel consumption would either be 0.04 gallons (charge at home and work) or 1 gallon (charge at home only) giving a 2400% variation in fuel economy for the exact same trip based solely off my actions alone, having absolutely nothing to do with the car itself.
should it not be addressed? Should we not be aiming for higher efficiency in these vehicles?
Here you're conflating two separate issues and highlighting exactly why people are calling this misleading. You can change the calculation all you want but that isn't changing the efficiency of these vehicles and this study doesn't demonstrate that these vehicles are inefficient. All it shows is "your MPGe or l/100km is greatly effected by how often you stay on electric power" and that factor is solely dependent on the driver and ranges from near zero to infinity regardless of the vehicle chosen.
If tests aren't accurately predicting usage, should we not develop more accurate tests?
It doesn't get more accurate. We should just scrap the combined "MPGe" (and EU equivalent) and stick with "electric range" and "MPG". Both of those can be fairly accurately predicted as separate values. How they combine is entirely up to the individual.