Instead of looking for other avenues for growth, though, PwC found that executives are worried about falling behind by not leaning into AI enough.

“A small group of companies are already turning AI into measurable financial returns, whilst many others are still struggling to move beyond pilots,” said PwC global chairman Mohamed Kande in a statement. “That gap is starting to show up in confidence and competitiveness, and it will widen quickly for those that don’t act.”

PwC also pointed out that most companies were lacking the “AI foundations, such as clearly defined road maps and sufficient levels of investment” to realize a return.

And I imagine the only reason I'm drowning is that I didn't bring enough gallons of their energy drink into the sea with me. Wow.