TLDs like .google and .microsoft really makes me think about how ridiculously gigantic those companies really are. They're so big they got their own freaking TLD.
This just seems like a repeat of these companies buying all the similar/unicode like domains to ensure no one can grab a domain with resemblance to the name.
Considering a most of them aren't even used for anything practical, I wonder if this was just another ploy by ICANN to make money lmao.