DRM for the web.

Basically, if your browser modifies a web page in any way (such as by blocking ads, applying a theme, disabling javascript, whatever), the server would be able to detect this and deny access.

Basically drop „don’t be evil“, split to Alphabet, wait a few years, be evil

Google is pushing some bullshit that would allow websites to check if a client (you, your browser, your device) is on the okie-dokey list. If yes, you may enter e. g. Youtube, if not the you're out. It's like a bouncer for websites and of course Google would be that bouncer. So you might stand out in the rain if you are using one of the following:

• VPN

• Adblock

• Non-Chromium browser like Firefox

You will use the web as google said or you won't use it at all.