Ever since the pandemic they've diverted 99% of all available inventory to business only sales channels. They blamed the chip shortage, but it's been several years now ongoing.
You can only find the lowest tier crap stock, old stock, or scalped stock, from retail sellers.
This is very well documented and even websites setup to check stock across multiple resellers in the hopes of finding that 1% of retail allocation.
They sold out the community that built them up in favor of a business to business sales model. Don't let their PR team, or their fanboys, tell you otherwise.