Yeah. It technically very impressive and and can have very impressive results if used properly. But all of the excellent uses and technical marvels get vastly overshadowed non-technical management going "what if you could have a chat with your toaster as it toasts your bread? Genius." The people at the top have no fucking idea what they have and thus they have no idea how to use it which is why they throw everything at it to see what sticks.
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