See? Clearly not profitable, need more ads

Unless you use that revenue to do stock buybacks, then it’s not considered profit but you still get to steal it from the workers. That way you can cry about unprofitability while all your shareholders and c suites crank up the exploitation of workers and consumers chasing “profitability” until the business collapses.

For the most part, it's not given to the shareholders, either. Dividends are pretty rare these days (which is when stocks largely went from being an ownership investment to - mostly - a form of gambling)

Then why only mention revenue?

Plenty of people understand it, and some of them understand that profit is so malleable that it’s not really a useful measure of a company’s financial health. What really matters is how much they make over their essential production operational expenses. They can tailor their non essential expenses to seem as profitable or unprofitable as they want and use stock valuation tricks like buybacks to make money for shareholders regardless.

What does it matter if the company is profitable or unprofitable on paper when certain people can make lots of money off it either way? Twitter was “unprofitable” it’s entire life but somehow I bet the executives still got their bonuses, I doubt the shareholders were dissatisfied with their stock valuations or the buybacks, and it sure didn’t stop them from acquiring other companies.