I can sort of understand people who can't bring themselves to avoid Amazon - again, for me it's really just a gut-level aversion that happens to coincide with an ethical stance. If I didn't have that gut-level aversion, there's a good chance I wouldn't be able to resist either.

But yeah - the chain restaurant/coffee shop thing just makes no sense to me at all, no matter how I look at it. There are regional and local versions of pretty much anything one might want, and they're pretty much universally both better and cheaper.