As a cyclist, this is a terrible sell. I already have tech which does all this, and probably does it better, for less.

I don't need a HUD constantly in my face obscuring the beautiful views. I have sun glasses which fit well with a helmet and wrap around my face to keep the wind out.

I have a cycling computer, which offers GPS turn by turn, and pairs to power meters, heart rate and radar light. It is mounted on the handlebars in an easy to view place.

I have bone conducting headphones for music.

All of this is significantly less than $1000, and if something breaks, I can replace it all individually. I also don't have to wear ridiculous looking sunglasses to listen to my bone conducting headphones.