They could try not putting so many ads you can't fucking read and making sure they don't contain malware. That'd be a start.

A lot of these things are due to the greed of the website owners stuffing as many ads as they possibly can into their sites.

for a while there was a service called Scroll for like $5 a month, you wouldn't see ads and your monthly payment would get divided between all the articles you viewed that month. they were partnered with Firefox and supposedly privacy friendly. they were bought by twitter and essentially killed.

edit: wikipedia