Hey there, Rice-a-Roni - there are 8 billion other people in the world, so it's pretty bold and exceedingly stupid to speak for all of them. In fact, I'll bet there are literally a billion people in the world that buy their rice 25kg at a time. I know it is very common in Hawaiian households, I'd guess that there are more Hawaiians buying 25kg bags of rice than there are Hawaiians buying 1 kg bags.