Pseudo-monopolies are great at extinguishing imagination like that, and tbh Google search (as I understand its basic setup) was only as good as it was thanks to timing and few really good competitors.
You might as well be out of business if you're result comes up on the second page of Google. :)
Some comedian said that in a comedic way IIRC. It kind of stuck with me and definately holds some truth. No one clicks on the second page unless they are desperate.