I am a dad and a baby toolbag sounds awesome. I love the way a good toolbag makes your stuff accessible to you and would absolutely want a baby version (or perhaps an insert into an existing toolbag?)

Also punk. You could cover pretty much any bag with patches

My kid has been wearing 2nd hand metal shirts for about 15 years. That was also the aesthetic when we made quilts for him as a baby.

I gotta imagine there’s people out there laying heavy judgment on that decision. We think it’s hilarious. Poor dude was like 13 the first time I got a call about a Cattle Decap shirt he was wearing. I guess, technically it was sacrilegious but I appreciated him self advocating and pointing out a “guns, god, country” shirt another kid had on.

Thanks for attending my ramble about judging people’s parenting fashion.

If it gets dad interacting, and bonding with the baby, it's good for both of them.

For most buyers, it will be a minor statement "I chose to be a hands on dad". For certain demographics, that's a big deal.

I put it in the same category as bright pink tool kits. They look slightly silly, but get people involved.

I don't think the military style is the issue per se, rather than a society that is heavily gender coded, to the point that men who want to get involved with their kids find themselves constantly using female coded gear, which is a constant reminder that "you're doing a female task!" and only pushes them away / attracts ridicule.
Let them fucking have this. It's baby steps, you know?

I'm lucky France isn't in the hands of Y'allqaeda just yet, and that I ain't worried I'll catch the gay if I wear the wrong colour, but I can't imagine what it's like in the US, honestly.

What about a diaper bag with the UNSC logo on it and a baby bjorn that says "player 3 🎮"?

Pretty much.

Rainbow shirt - ugly looks by conservatives.

Camouflage pattern shirt - ugly looks by the hippies.

Cthulhu shirt - ugly looks by the Christians.

SUPREME shirt - ugly looks by society.

Dad's get frozen out of a lot of early parenting things. Anything that gives men the confidence to get more involved is good.

E.g. my wife took our daughter to "sing and sign". I decided to go along when I could. Out of 20 parents, I was the only non-mum. The next meetup, there were over 1/2 dozen dad's, and a grandad. The instructor was surprised and pleased with this. All it took was them knowing they wouldn't be the only dad there.

If a "manly" bag gives them the confidence to break the norms, then good on them!

There's the door, see yourself out.

The carriers were one of the best buys we made for my daughter. She hated the pram, but loved being carried. With a carrier, she was close, and warm, while being involved in what we were doing. We could also get on with the basic tasks of life.

FYI, the wraps, for smaller babies are also great. The baby cuddles you get are amazing. Also the smell of your own baby is like crack cocaine. It's one of the best bonding tools out there.