Chip tuning is a way to have slightly different performance from the factory settings, but they didn't sell different models where the only difference was chip tuning. Chip tuning is modifying the purchased car, like changing the rims or adding a different air intake.

This is completely different because they made it for 228 HP and down tuned it so they could charge a subscription to remotely apply the tuning the car was designed for. This is charging money to undo an electronic limiter they added pureky to gouge customers.

That is when someone changes the operating parameters of the engine.

From the factory the air/fuel mixture, turbo boost maximum, shift points, shift duration, and many others are configured to maximize longevity, fuel economy and comfort.

When someone changes those values, they are choosing to trade any one of the previous things for more power. Usually durability is the biggest trade off. You generate more heat, use more fuel and wear components out more rapidly.

Its like adjusting the pressure regulator on your house water main. Same hardware, but now you can dial up the water pressure to max. You will also probably start seeing more leaks at faucets, water heater and appliances that must now sustain that higher pressure.