Chip tuning is a way to have slightly different performance from the factory settings, but they didn't sell different models where the only difference was chip tuning. Chip tuning is modifying the purchased car, like changing the rims or adding a different air intake.
This is completely different because they made it for 228 HP and down tuned it so they could charge a subscription to remotely apply the tuning the car was designed for. This is charging money to undo an electronic limiter they added pureky to gouge customers.