It's certainly for the store's benefit, not the consumer's, but you're over stating things. Sure, there's no incentive for the store too post anything other than the price they charge, and not the state and federal charges the government layers on top of that. There's no law requiring them to do so, and obviously they'd rather post the smaller price. We could change that by making it a law, but no one really seems to care that much - just doesn't seem like that big of a deal.
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