In this case, I'm referring to the notion that we all make minor sacrifices in our daily interactions in service of a "greater good" for everyone.
"Following the rules" would be a simplified version of what I'm talking about, I suppose. But also keeping an awareness/attitude about "How will my choices affect the people around me in this moment? "Common courtesy", "situational awareness", etc...
I don't know that it's a "new" phenomenon by any means, I just seem to have an increasing (subjective) awareness of it's decline of late.
I think people really only started noticing it during and after the pandemic.
I have always hated people's lack of consideration. I have always been very aware of it and it has always stayed the same (at least since the 27 years I am here).