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Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)
submitted 2 years ago by to c/technology@lemmy.world
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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[–] 22 points 2 years ago (1 child)

I'd imagine that game devs, just like Unity's shareholders, like predictability in profits. Even if it's more expensive overall for them to move to Unreal for their next game, it could be worth it to avoid future calamity.

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  • [–] 12 points 2 years ago (1 child)

    The problem is because you pay per install you could end up owing Unity more money than you actually make. Especially if people uninstall and reinstall your game a bunch of times for whatever reason.

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  • [–] 0 points 2 years ago (2 children)

    sounds like a good way to protest

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  • [–] 2 points 2 years ago* (1 child)

    How did a good way to protest? It'll just rack up your bills.

    The correct way to protest is just stop using their platform.

    I hope the large studios that use unity sue them into oblivion for breach of contract, because changing the deal after the fact is utterly unacceptable. How a business is supposed to operate if other businesses just change the terms of the deal retrospectively.

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