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Unity backtracks slightly on plans to charge developers for game installs (www.eurogamer.net)
submitted 2 years ago by to c/technology@lemmy.world
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Game development engine Unity has U-turned on some parts of its hugely controversial plan to enforce fees on game creat…

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[–] 70 points 2 years ago (3 children)

Ngl I was expecting them to walk it back a bit. It's a tactic to announce something so absolutely absurd that it makes what you actually want to do look more reasonable. I'm still not gonna touch unity again

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  • [–] 17 points 2 years ago

    its a toss up that theyll even do that these days though.

    companies are so bold now knowing theres a strong chance theyll get away with whatever bullshit while losing minimal consumers.

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  • [–] 16 points 2 years ago (2 children)

    Yeah, it's not a great tactic because even if you walk it back and always intended to. People who take what you say at face value are left thinking that's what you wanted to do and might still want to do it if you can manage the PR better in the future. And the people who figure out what you were really doing see that you will lie to manipulate the reaction to what you really want to do.

    Targeting installs (which based on another article with their wording they still intend to do, just with an asterisk now) was a bad approach. They should set up different payment options for the new subscription service model rather than try to fit one solution to two wildly different customer models.

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