Same in Iceland. Was wandering around the supermarket looking for some, and the wife eventually said "no, it's from a special shop". Which was closed. Because why would anybody want to buy alcohol after 5pm?

Went there the next day, the four-pack seemed about the right price so went to buy that, and the wife again went, "no, that's per can". The special shop just splits multipacks.

I can only assume all the alcoholics get their booze via dodgy sources, because there's no way they'd be able to afford to be perma-twatted at those prices.