Four things went for Musk:
- he was rich
- he had a passing resemblance to Robert Downey Jr.
- he
madewas closely associated with futuristic hardware (we don't seem to value revolutionary software the same way as hardware) - he was rich
In all honesty, a lot of solo developers who are directly responsible for the internet as we know it should be getting far more credit than rich ass holes but here we are.
Edit: correct