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[–] 4 points 2 years ago (1 child)

Humans love faces.

Our brains are wired in a way that makes us want to see faces everywhere. It's why we experience pareidolia - seeing faces where none exist. Like on treebark, moon/mars surface pics, or the people who claim to see Jesus' face on toast.

Thumbnail creators have found that just by putting a face on a thumbnail, people are much more likely to be interested.

Look also at film and TV covers. Pretty much all of them depict faces too. People are drawn to faces.

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  • [–] 7 points 2 years ago (1 child)

    Having a face in the thumbnail isn't the problem though. Having a useless arrow pointing to the thing that the video is obviously about coupled with the guy holding his head in his hands like he just caught his favorite phone in bed with another YouTuber is the problem.

    I thought this guy was supposed to be well regarded.

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