Iβm looking at things like this through the lens of: There are people who want to start doing something. This is something. Itβs a start, for someone, maybe a lot - not an end.
It's not though. It's the illusion of a start. Hell it doesn't even encourage collectivism because it is an entirely individual and isolationist protest. You make no connections, you further no interests, you do literally nothing aside from pat yourself on the back for participating in a viral trend.
Yes, no shit you can't cross the English Channel without getting your feet wet, but dipping your toes in from the shore is never swimming. That the two both take place on the beach does not make them equivalent.
My point remains that we gain nothing by coddling adults like children and telling them they're doing good works when they aren't. We're past playtime; this is grown up time. Either put on your big boy pants and come to the table or shut the fuck up because all you're (I'm speaking in generalities here, not about "you" personally) doing is muddying the waters and distracting from real efforts and making people feel like they're already doing the necessary actions that they just simply aren't.