far be it from me to defend any corporation, but doesnt this send wrong kind of a message to them? They didnt need to make family sharing, let alone remind you if you can already play a game through it when purchasing one. This isnt typical behaviour and should be allowed a little slack for it, to show other corporations that not being asshole is more profitable.
If valve goes bad then nothing is too horrible, but until that, its kind of bad form to stab a hand that offers a little kindness, even if their ultimate goal is to just make money by staying on top by having good will. I dont think we can expect to get anything better.
other corps dont seem to be getting the message that not being asshole is more profitable, but I think valve can very easily start thinking that being nice is weakness if that is exploited.