There are other means to help this exact issue than just increasing supply.
They could instead re-introduce the government programs (ECO) to insulate homes better - which is just ending - to reduce demand. Pumping heat into a home that has a draft going through it is still just burning money.
Increasing supply instead just fuels speeding up global warming which is contributing to higher energy usage due to requiring more heating/cooling. The same people will be equally affected by those issues, and that's before even talking about the environmental impact and risks of the actual drilling.