"As the social media landscape ebbs and flows, the team at BBC Research & Development are researching social technologies and exploring possibilities for the BBC. One part of our work is to establish a BBC presence in the distributed collection of social networks known as the Fediverse, a collection of social media applications all linked together by common protocols. The most common software used in this area is Mastodon, a Twitter-like social networking service with around 2 million active monthly users. We are now running an experimental BBC Mastodon server at https://social.bbc where you can follow some of the BBC’s social media accounts, including BBC R&D, Radio 4 and 5 Live. We hope to be able to add more accounts from other areas of the BBC at some point."

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[–] 232 points 3 years ago* (19 children)

That's amazing, I hope all journalists and government alerts have their own instance. It's way better than a blog because it can be updated so easily, they're used to twitter and their alerts and it's open to see while they control everything about it. Happy to see it.

Edit: Cool graphic too: https://www.bbc.co.uk/rd/sites/50335ff370b5c262af000004/assets/64c7859d06d63e5047000311/fediverse-overview-16x9.png

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  • [–] 28 points 3 years ago* (last edited 3 years ago) (5 children)

    Why an instance instead of joining an existing one? They can join the effort and do few ones where several publishers can use to create official accounts

    Edit. Why you guys are downvoting a discussion? Is this place becoming reddit? We are just chatting, relax

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  • [–] 98 points 3 years ago (2 children)

    Because they can control who is on it, they're journalists only, and still be out in the open with no sign ins. What would be the benefit of them joining other instances? That would be an odd choice.

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  • [–] 43 points 3 years ago

    exactly this, they can control what is on it, give their journalists, shows, etc accounts and it being a self contained hub for everything bbc, while interacting with rest of the fediverse.

    Im guessing they will also get more statistics and information from hosting it themselves as well. its a no brainer.

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  • [–] 64 points 3 years ago (1 child)

    Because then someone else would be able to control and censor their content. Really every business should make their own server to ensure that they're the ones fully in control of their content - this is the entire point of federation.

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  • [–] 39 points 3 years ago (2 children)

    I think the USA's National Weather Service Twitter presence is a good example.

    If you look deep enough you'll see caveats like "supplemental service provided by NWS" and "Twitter feeds and tweets do not always reflect the most current information", but the truth is that a lot of people (and news organizations) depend on Twitter as their main interface to the NWS, and rarely if ever go to their website.

    That obviously creates a tension, which bubbles up in scares like this:

    Before last weekend’s storm, the National Weather Service’s Baltimore-Washington office sent this tweet saying that because of a new Twitter policy, automated tweets that show advisories, watches, and warnings might not load.

    Contrast that to a world where NOAA (the federal administration which runs NWS) has their own instance: they get the benefit of being able to disseminate updates in a consumer friendly 'social media' style and they retain full control of platform and can be sure the service won't be held hostage, or go down in the middle of a storm.

    Finally: if you're reading this from the USA, consider contact NOAA/NWS to let them know you'd like a fediverse presence, I did!

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    [–] 151 points 3 years ago (3 children)

    Even though I take issue with the BBC, I hope they choose to stay on mastadon in the long term. A large organisation like the BBC on a federated platform is sure to spread word and hopefully convince more people to join the fediverse and see it a a feasible alternative to the current big tech landscape.

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    [–] 101 points 3 years ago (1 child)

    I think this is exactly what I want to see, news orgs (not just "mainstream" news, but let's say, professional orgs in an industry) hosting their own instances with closed signups for accounts with JUST relevant topics. I tried to find some journalists on journa.host to fill in tech and local news, and while I found the people, it was way too much personal/personality content and not as much news.

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  • [–] 58 points 3 years ago* (last edited 3 years ago) (1 child)

    Relying on a third party for your social media presence is a bad idea. Imagine if Elon got a bug up his ass and banned all BBC accounts; they’d be left in a lurch. Or if, as we saw, someone else got a blue checkmark and pretended to be the BBC.

    But by running their own site they have control over who posts what, while still able to interact with users on other instances.

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  • [–] 44 points 3 years ago (1 child)

    I think governmental organizations should do the same. It's absurd that FEMA or whoever essentially has to rely of Elon's goodwill.

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  • [–] 43 points 3 years ago* (last edited 3 years ago) (10 children)

    Someone tell me how to feel! Do I hate this or like this!?

    edit: I have been told to like this, and thus... I do.


    Disclaimer: please ignore my negative initial vote score, as I have the privilege of being bot-downvoted by CCP sympathizers because of comments on this post https://lemmy.world/post/2338419, there is also the possibility that I’m just an asshole.

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  • [–] 72 points 3 years ago (6 children)

    It's a news organisation, so it's okay. We definitely want more journalists and news organisations in the Fediverse. I'd much rather have them directly on mastodon than the million different bird.tld mirrors.

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    [–] 21 points 3 years ago (1 child)

    It's risk mitigation on their part to not have their platform controlled by somebody else, especially someone with an agenda like Elon Musk.

    Would like to see them set up a Lemmy instance as well.

    And of course, it's always good to get in these things early, but not too early in case things don't work out.

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  • [–] 18 points 3 years ago

    As a Canadian I’ve sent a formal letter to the CBC asking them to do the same. I’d suggest other Canadians join me and send formal letters to CBC on their site if you want something like this here in Canada. Personally, I really like how BBC did this and would love others to follow.

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  • [–] 17 points 3 years ago* (last edited 3 years ago) (8 children)

    It's interesting that they decided to make their own server and not just join a popular instances like Mastodon Social. I know part of it is then experimenting but if the goal is to just have a presence in the Fediverse, it sounds like a lot of effort for little reason.

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  • [–] 110 points 3 years ago* (3 children)

    It's interesting you have this opinion; I figured this would be the biggest draw for corporations-- they're no longer beholden to some third party for their media presence-- it's all hosted and controlled by themselves;.

    In email terms, it's the difference between tide@gmail.com and tide@tide.com.

    Edit: I don't have any idea why I went with tide, so if you find yourself wondering why I did that, get in line. haha

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  • [–] 25 points 3 years ago

    You may as well say the same thing about having their own website vs using Facebook.

    This kind of thing is exactly the point of the Fediverse. They control and own their content, they control who gets to post from their URL.

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    [+] 15 points 3 years ago* (last edited 2 years ago) (1 child)
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    [–] 15 points 3 years ago

    Nice, now a BBC in the fediverse is not just that thing.

    We should support them as this is a pretty significant entity moving into the space. Leave nice comments, encouraging comments.

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  • [–] 14 points 3 years ago

    Awesome news! Hopefully more media follows suit!

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  • [–] 13 points 3 years ago (1 child)

    This is great. I don't really care about the BBC since I'm not from or live in the UK, but more decentralization is always good.

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  • [–] 11 points 3 years ago

    Pretty damn cool tbh

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  • [–] 11 points 3 years ago (15 children)

    Is Mastodon compatible with Lemmy?

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    [–] 10 points 3 years ago (2 children)

    If you read this as the #nsfw version it's a lot funnier.

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