Or the marketing people have research that says the tune matters more than the actual content of the song.

Hell, they've been using "Born in the USA" as a song about Patriotism for decades. For people to make the connection they'd have to think about it critically, which is already more advanced than most advertising is meant to be experienced.

For those who don't know the song, the song narrates what a person who has just heard from the news from a sobbing news anchor, that the world has 5 years to live and there is nothing anyone can do, and how this knowledge breaks some people and how it haunts and makes people think of what they can do for the next 5 years moments after hearing the news.

That is the song they chose to back a Pro AI Optimism Ad.

Meta = Veridian Dynamics