G in gif stands for graphics just like how P in jpeg stands for poto

The author calls it JIF. He intended it as Jif because he has butter fingers and like butter brand JIF.

I'm used to hard G though.

I don't really care for a logical explanation. JIF just sounds fucking stupid and yall know it.

Hard G and soft G are both acceptable pronunciations, the only way to be wrong in the situation is to insist that your preferred way to pronounce it is the only correct way to pronounce it

Oh, except silent G. Silent G is wrong.

English is phonetically inconsistent, you can find examples to support both ways of pronouncing it.

In English the correct way to pronounce something is the way that will most reliably communicate to your intended audience without ambiguity or distraction.

Since my intention is usually to convey my superior knowledge of trivia and/or to stir shit up, I pronounce it with a soft g.

This comment section is killing me lmao.

You have people saying that language is fluid, and that one person cannot decide which pronunciation is correct. Then, in that same comment, they say that their preferred pronunciation is obviously correct.

Hard g, soft g, you do you. It really doesn't change much.

And how do you pronounce giraffe? Giant?

Not this again....lol it's gif god damn it!

I seen a guraffe at the zoo!

It's pronounced gif with a hard G.

When I rise to power anyone who disagrees will be immediately found guilty of thought crimes and sentenced to castration, followed by execution, in that order.

We were literally told it was pronounced "jif" by the creator. Sorry if it hurts your little feelings

Wilhite says jif, I use jif. He created it, he gets to name it.

I guess you call them jay fegs right?