It almost makes me want to push for an advertising freeze on anyone who can't or won't prove their ID and age.

But I know it won't actually result in companies lobbying against requiring ID, it would just result in them lobbying to advertise more directly to children.

It is about protecting kids… from knowledge on how to commit suicide as effectively as possible so you can serve them more ads in the meantime.

No one makes any money if you die (and undertakers are if nothing else, patient).

But if you hate yourself in just the right way... you will consume

It's incompetence, not malice.