All that white filament. They must go through a lot of nozzles.
Though it's hard to see from the video whether they're using something special like a ruby-tipped one or whatever. Also, maybe a wider nozzle makes a difference.
Awesome video, very cool to watch FDM 3D printing used in a modern manufacturing process. That said I don't think "Mass producing" is the correct term here. A boutique sign company offering custom, chiefly handmade signs (after the printing is complete) is the opposite of mass production: A lot of work is going in to each of these and they probably aren't churning them out.
From the same channel, making prosthetic hands with resin 3d printing, lots of expensive equipment and many refining hours from artists https://www.youtube.com/watch?v=eds5UbkluFs
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