The original Matrix trailer was such stylish mystery and intrigue. Media consumption volume of the average person was drastically less than today and its release predated wide broadband availability. IYKYK but that film dropped like an absolute hype bomb and deserved all the love & success it received.
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Terminator 2 didn't even feature a single shot from the actual movie in its teaser trailer. It was just that iconic:
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Cloverfield. It didn’t even contain the title, just the date. It ended up being the biggest January opening of any movie.
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Blair Witch Project had one of the best marketing campaigns ever. Hitchcock's Psycho had a groundbreaking campaign as well.
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Lion King, hands down. The trailer was just the entire opening scene, and seeing the trailer for the first time (in the theater, as was the style at the time), gave me chills. The scope of the animation was clearly something new, and Carmen Twillie & Lebo M fucking killed the vocals in Circle of Life
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Independence Day. That shot of the White House being obliterated was amazing at the time.
The Phantom menace pops to mind. Just that teaser with the gungans on their mounts, walking in the fog was enough to get every one on board for a new star wars series.
It wasn't a very good series, but it did lead to greater things and was a success by all accounts.
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A Clockwork Orange
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Barbie, hands down
Suicide Squad.
Unfortunately, it ultimately ended up causing the movie a lot more problem down the line.
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Logan.
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