I read the article. I didn’t see anything “tricky”. Just a lot of weak excuses.
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It's hard. You'll lose all those potential nazi customers. And inbred rednecks, mostly from US southern states.
Of course, the BBC led the way by having it's own mastodon instance...
Which has been a trial for nearly two years now.
On the plus side, the BBC news website is normalising companies wanting to leave. This is a powerful message.
I think brands should stay on X, this way they don't bother me with their advertisement on my social media.
"Do I want to support Nazis?" The answer is no, it's always no. "No, I do not want to support a Nazi"
"Users protesting by leaving should weigh the broader social implications of staying versus exiting."
Hmmn, let me weigh up the broader social implications of . . . holocaust, world war, racial purification, hatred and divisiveness. Strangely, I think i can trust the gut on this one without having to do all the complex social cost benefit analysis.
What is really tricky is that most people that seek top level leadership roles align with fascism.
We just could not leave the NAZI camp the food was just too good. I get it corporations. When the dead bodies start showing up you will just step over them.

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