I love how everyone still calls them Facebook. It's the simple things.
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This is the best summary I could come up with:
Mr Zuckerberg - who made the comments in a call to employees, heard by the Reuters news agency - described the situation as "normal" and said he anticipated retention to improve as new features were added to the app.
The company's chief product officer, Chris Cox, told staff it was now focused on adding more "retention-driving hooks" to draw people back to the platform.
Mr Zuckerberg also updated employees on the company's enormous bet on a yet-to-be-created virtual reality world, called the Metaverse.
That prediction may intensify concerns that Meta has dedicated too much time and money to the Metaverse - its Reality Labs division, which produces VR headsets and other products, has racked up multi-billion dollar losses.
Mr Zuckerberg also addressed one other headline-making issue - his proposed cage fight with fellow tech titan Elon Musk.
I'm a bot and I'm open source!
The main issue is that they assumed the rate limit was going to be the dumbest thing Elon was going to do, and they released Threads long before it was actually ready.
Yeah, I read an article from someone explaining the actual user experience in Threads and it's abysmal. You try to curate your feed and instead of getting what you expect, you get content from the likes of people your followers followed followed and are left wondering who the hell everyone is. It's far from the type of setup you get on Instagram.
With that said, Threads had lost half its users ages ago. This headline is sensational, and the platform could easily recover. I don't want to give it much weight.
I've mentioned this elsewhere on Lemmy, but I follow a ton of artists on the former birdsite, and almost all of them ended up flocking to Threads and Bluesky. I created a Threads account to see what all the hype was about, and it is a very half-baked experience. Ignoring all the privacy concerns, the whole thing is very unfinished. Like you said, the feed is full of people I don't even know or follow and I have to chase down my friends to see their posts. The lack of hashtags is a problem too, and since it's not available in the EU, that rules out one of my best friends as well as many of her other friends.
I don't know if it will recover or not, but there's the old saying, "You only get one chance to make a first impression."
Isn't half still like 50 million users? It's not nothing
Yeah, I don't get these articles. Most users don't stick around on a platform, but if enough do and form a critical mass, it'll succeed.
like lemmy! right! right?
Kinda. Lemmy doesn't have anywhere near 50 million users, but the thousands we do have is enough to keep the community churning away.
Engagement is down to 6 minutes per user per day down from 21 minutes at launch.
For perspective Twitter is at 34.8 minutes per user per day.
I wouldn't be surprised if users of most new apps with a lot of hype follow this trend. Everyone jumps in at first, as hype dies a lot of users stop visiting, and after that is when # of daily users stabilizes and begins the organic growth. We are still in the hype dying phase, transitioning to normal growth.
For that reason, I dont put much weight in headlines like this. It will take several more months or a year to really make a conclusion on whether the app is a success or failure.
I’m not a fan of Meta, but this is sort of expected behavior for any company. You get a swell of account signups and then people go dormant.
This is just bad tech reporting; the tech press can only write 3 stories:
- This company is a success
- This company is a failure
- Look how much funding this company got
It is quite normal for any business to lose customers after everyone try’s it out. This is being framed negatively, but having 50m users after only a few weeks is amazing. And I say this as someone that refuses to use FB.
Lack of tags or a working search feature broke it for me, I use twitter for news not to see quips from influencers I've never heard of. I might check it out again when it's something other than marginally famous internet celebrities screaming into an empty void.
Threads never had enough substance for me to keep using it, half of Threads was just people subtly begging for followers, and the other half was corporate accounts making the same #relatable content that the did on Twitter X
A different half than the half lost weeks ago?
Another half.
Threads use is down to about 6 minutes a day — plummeting from 21 minutes when it first launched. (Per user/per day)
Edit: For perspective, Twitter is at 34 mins, Facebook at 30 mins.
I think Facebook and Instagram users had no need to use Twitter anyway, so its alternative doesn't fill any need.
Well I was using it but I got locked out due to living in Germany :/

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