I think that's actually closer to the mark than many realize. Awards are great when they are not directed at the company or it's rep in a negative manner as they show positive engagement and help the company with sales marketing. When awards and upvote/downvote counters are used to highlight that the users are having a negative experience then it hurts the platform image. Similarly to how YouTube removed the downvote tracker because their marketing team realized it hurt their sales revenue with business partners.