Meta could bring ads to Threads as soon as next year, according to a report from The Information. As part of its plan, Threads will reportedly allow a small number of advertisers to make and publish ads in January.

That tracks with what my colleague Alex Heath reported about the rollout of ads in July. Instagram head Adam Mosseri has also confirmed that Meta is “definitely” planning to bring ads to Threads. “I get why people have concerns, but at the end of the day we’re a business and Threads needs to make enough money to pay for the people and servers that it takes to run the service and provide it to people for free,” Mosseri said at the time.