The Guardian has announced it will stop posting on Elon Musk’s platform, X, citing "often disturbing content" such as far-right conspiracy theories and racism.
The news outlet, with 27 million followers across over 80 accounts, stated that the US presidential election coverage on X reinforced its view that the platform had become "toxic."
While The Guardian's official accounts will withdraw, reporters may still use X for newsgathering.
This move follows similar actions by NPR, PBS, and other organizations concerned about the platform’s content standards under Musk’s ownership.
I think it's ideal for new services. They can spin up an instance pretty easily through their existing IT department. They have total control and total freedom because they run the platform. Then federate with other instances to have a reach of millions instantly.
The only reason every news organization isn't doing it is just bad marketing. As far as I know, there's no marketing budget for mastodon.