That's what people are doing with sponsored segments.

My gut is that if Peertube had an ad marketplace that content providers would flock to it. But ODYSEE already failed at monetization. And then you'd have to have some kind of guardrails in place to keep people from hosting pirated* movies for $$$.

edit: voice dictation sucks :)

They tried that, it was called Google Contributor. Nobody actually put their money where their mouth was and they shut it down.