That’s “false advertising” Baron von Jenius

🤣 Kudos for being the first to lobby that particular insult 🍻

They advertised a service, people used the service and it was as advertised, the service was deemed to be unprofitable due to usage, they announced the discontinuation of the service and no longer advertise it. I don't see any mention of unlimited storage in any of their plans Edit: they do say "as much space as needed - Customizable" for the Enterprise plan. So that's likely how they're distinguishing the "legitimate business" users, to still offer a plan for clients needing more storage and probably has tiered/progressive pricing where it gets cheaper per GB/TB the more you use, but lets DropBox feel like they've vetted these high use clients to avoid the use cases they mentioned.

https://www.dropbox.com/business/plans-comparison
https://www.dropbox.com/plans

As long as subscribers to the unlimited plan retain unlimited storage through the end of the term for which they had already paid, then DropBox is fulfilling the terms of the service they sold. And the last two paragraphs of the article seem to indicate that DropBox is indeed doing that

To help legitimate business users transition, Dropbox says that "customers using less than 35TB of storage per license" can keep however much they're using plus an additional 5TB for five years "at no additional charge." Organizations using more than 35TB will get the same deal for one year, but they'll need to deal with Dropbox directly to work out pricing. As a baseline, adding 1TB of storage without adding additional users will cost either $10 a month or $96 a year.

New customers will be affected by this policy change immediately, as you'll see if you check the current pricing for Dropbox Advanced plans. Existing users will be "gradually migrated" to the new plans starting on November 1, and they'll be notified at least 30 days before the migration happens.

So I don't think false advertising applies here.