There are plenty of legitimate uses for their services, they just aren't things that the vast majority of people actually need. For example:
- access things in a LAN from a WAN - i.e. access a personal PC when you're at a friend's house, and your home LAN is behind CGNAT
- get around local laws - e.g. my state requires ID checks for porn and social media, so getting a VPN one state over gets around that
- prevent ISP from seeing the sites you visit - very valid privacy concern, especially since SNI exists to de-mask TLS packets
There are also some sketchier needs, such as:
- get different content on your streaming platform
- hide sharing of illegal content (i.e. piracy)
- perform illegal transactions (e.g. going on Tor to buy drugs or whatever on the black market)
I think VPNs are trying to appeal to more than just the above needs, they're trying to create needs to grow their marketshare. That isn't something a reputable VPN should do, or at least that's something that would make me hesitate to use a given VPN.
