It's funny, because the original purpose of that phrase was "There is a period during which you can voice your concerns about new or changed ops and procedures, and once the dust has settled, you'll feel better about what comes out of the oven because you had a hand in making it." Instead, the new age Jack Welch management types saw the phrase and decided it means "You don't have to like what we say but you have to obey it."
Surprisingly, the latter interpretation does not lead to a happier healthier workplace with high retention rates. Who would've thought?