Budget: $120 million [source]

Opening weekend gross: $4 million

Factoring in marketing costs and the theaters taking their cut of the profits, Megalopolis would need to make at least $300 million to break even. I think it's safe to say that's not happening.

It would have been THE worst opening for a $100 million movie ever, had it not been for Pluto Nash's horriffic opening 22 years ago.

Even The New York Times is reporting near-empty screenings of Megalopolis!

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[–] 8 points 2 years ago

Factoring in marketing costs and the theaters taking their cut of the profits, Megalopolis would need to make at least $300 million to break even. I think it’s safe to say that’s not happening.

While the basic point still stands that this is a financial disaster for somebody, I would be seriously surprised if the usual blockbuster math regarding marketing comes into play here. No way Lionsgate paid $100M marketing a vanity project with "commercial flop" buzz from the beginning. If anything, it seems more like they picked it up on the cheap when everyone else passed, as a gesture to a legend (if apparently a creepy one), and a low-risk bet.

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