People are watching less and less Television. Is it possible that streaming TV may be so desperate they pay for a viewing TV along with their services in say 20 years or even sooner?
Broadcast television ratings have been in freefall for at least a generation. They've just adjusted by making these shows a lot cheaper to make, including adding a lot of unscripted content.
I know this was discussed heavily when Jay Leno had his crappy show on at 9:30. It had terrible ratings, but it was cheap enough to make that NBC still made money even if it couldn't charge as much for ads.