Yeah, Steve Jobs was definitely an asshole, and he didn't personally design any of his products, but he did know what direction to move things in and what consumers wanted in a phone. He was the first to put a truly usable portable touchscreen computer into our pockets with a phone in it, and every phone nowadays is basically just a reimagined, upgraded version of the first iPhone. The way we communicate is forever changed because of the iPhone.

But yeah iPhone's are kind of the pinnacle of "how much can we fuck you over before you notice" now. All because of the little Apple on the back of the phone.