Eh, we can argue about language all we want but at the end of the day if it is still the same code just with a different branding, someone will be bound to automate the process eventually. It's FOSS, if someone is willing to put in the works to enable people who think the brand name is a hindrance for their change then more power for them no? We even change master/slave terminology in CS and many other field for the same reason (linguistic)