Yes please, apply the https://en.wikipedia.org/wiki/Polluter_pays_principle

The absence of it's application means you make others pay for the costly decisions of a few, incentivizing and subsidizing damaging behaviour.

The absence also often means wealth transfer from poor to rich, as you need to have some wealth to be able to cause significant 'pollution'.

It makes so much sense. "You want this? Ok, then pay for what it entails, all the consequences." Only then people make informed decisions.