Yeah, same with people here declaring the death of reddit, or Twitter, or any of these massive, mainstream services. People in bubbles (and Lemmy is definitely a bubble) always seem to underestimate how little everyone else cares or even knows about the things that are important to them. The service needs to be extremely bad in a user experience way, not an ethical way, for an extended period of time and there needs to be a big social movement where lots of people migrate to a direct and equivalent competitor within a short space of time. Most people will not do it on their own, they will wait until they see their peers doing it and only then can a migration start to snowball.