I am going to go to Kroger, speak with the manager, and scream loud enough while complaining for the entire store to hear, and never return the first time this happens.
I'm lucky enough to have options. A lot of small towns aren't. This idea needs to die fast, and it won't unless we are loud and borderline violent in pushing back against it. Tank their sales and reputations as quickly as possible.
Edit: because people think I hate th manager, changed wording. And yea, it sucks that I can't scream directly at the CEO, but if you've silent, this gets implemented with no friction at all, and they declare it a success.