Demonstrating the inherent contradiction of capitalism in practice.
Capitalism is allegedly the only fair way to price things, via the "Price Mechanism". However, capitalists have simultaneously been creaming their pants at the idea of charging specific people or people in specific situations more, because they can get more profit, in service of Profit Maximization.
I'm sure I'll get a lecture on how they are not at all mutually exclusive but I don't care, honestly. It's either going to price gouge when the customer is perceived to be in more need (low battery pricing for taxi apps) or have a price based on the customer's ability to pay... at which point why not socialism?
Essentially, the capitalist will support what is best for themselves and make up reasons why it theoretically might benefit consumers (but not really).