They're not using it for free, though. If I have a Netflix account with multiple profiles, I'm paying for that. I don't see why I don't get to determine who get to use those profiles.

Particularly after Netflix's own marketing department pushed out that "Love is sharing a password" tweet.

If they wanted to bump the price of multi-profile accounts, fine, but this accusing your customers of wrongdoing for doing something you yourself promoted is bullshit.