I paid for it for a while some time ago, but stopped because I don't play many recent games anymore. I can wait for the games to be very cheap and buy them on Steam or GOG, and also play more indie games than ever, and I also have retro gaming.
It was obvious from the start that they would start rising prices as soon as they got to a critical number of subscribers, it was too good to be true for a long time. I think the regular subscription was something like 5€ a month when I used it, now the price has doubled and it's going to keep rising without a doubt.